Brand Positioning Workshop
Develop a differentiated, evidence-backed positioning hypothesis for a defined audience and buying situation.
RECIPE SPECIFICATION
When to use it
Use this when a defined audience needs a clearer reason to choose the offer over real alternatives.
Choose another recipe when
Use Landing Page Copywriter when positioning is already approved and the task is page execution.
Example prompts
- Develop a positioning hypothesis for this SaaS using our win-loss evidence and named alternatives.
- Clarify why customers should choose this premium home service instead of doing nothing or hiring a generalist.
Required inputs
- Company or product
- Target audience
- Competitive context
- Proof and constraints
Cookbook foundation
This workflow can be customized with your saved brand context. Recommended fields:
- audience
Expected output
positioning brief
Safety note
Avoid unsupported category claims. Verify factual claims, respect customer privacy, and get human approval before external publication.
Recommended next skills
NEXT STEPSBrand Voice Guide
Turn approved positioning, audience context, and writing evidence into usable, brand-specific voice rules.
Content · HighContent Pillar Planner
Turn approved audience, positioning, voice, and proof into a focused content pillar system.
Conversion · MediumLanding Page Copywriter
Apply approved positioning, audience, voice, and proof to a focused landing page that earns a clear next action.