Brand Positioning Workshop
Develop a differentiated, evidence-backed positioning hypothesis for a defined audience and buying situation.
RECIPE SPECIFICATION
When to use it
Use this when you need a clear, credible positioning brief without starting from a blank page.
Required inputs
- Company or product
- Target audience
- Competitive context
- Proof and constraints
Cookbook foundation
This workflow can be customized with your saved brand context. Recommended fields:
- audience
Expected output
positioning brief
Safety note
Avoid unsupported category claims. Verify factual claims, respect customer privacy, and get human approval before external publication.
Ask only these questions when context is missing: Who is the audience and buying situation? What progress do they want? What alternatives do they use? What capabilities are genuinely distinctive? What proof is approved? Who is this not for? If the user proceeds with gaps, label hypotheses `Estimated`.
CUSTOMIZE WITH YOUR BRAND
Make it yours.
Add context manually in your Cookbook, or analyze a public website.
Review your Cookbook →FOUNDATION USED BY THIS SKILL
audience · missingWebsite evidence and guided refinement now happen in the Cookbook.