DOCUMENTATION

Documentation

A curated system of portable marketing workflows that can stand alone or inherit approved brand context.

How the system works

Skills are reusable Markdown workflows for AI agents. They include onboarding questions, a workflow, an output contract, evidence rules, and safety checks. Downloaded skills work without the Cookbook: the Guided run asks for the missing company context in chat.

Run modes

Every skill includes an operating contract that chooses the lightest appropriate mode. Setup asks business questions when no usable foundation exists. Apply uses approved context without repeating onboarding. Tune revises existing context when new evidence or feedback arrives. Validate tests an assumption or claim without rewriting the foundation. The skill chooses explicit user intent first, then the context supplied.

Foundational skills

Foundational skills establish reusable context: customer evidence, audience, positioning, voice, content pillars, and proof/constraints. They are marked Foundational in the Library.

Applied skills

Applied skills use that foundation to create a specific brief, asset, campaign, or readout. Search, social formats, landing pages, campaigns, and repurposing should inherit the approved foundation rather than invent a new one.

Use your Cookbook

Start with Create your Cookbook to review and save company, audience, offer, positioning, voice, pillars, formats, proof, and constraints. The site stores this beta profile only in the current browser. Skills use it as context; builders propose changes and should not silently overwrite approved fields.

Use a skill

Open a skill from the Library. Choose the guided workflow, review the foundation fields shown on the page, then copy or download the customized Markdown. If you are working directly in an agent, the skill will choose Setup, Apply, Tune, or Validate and ask only the questions needed for that mode.

Review and safety

Skills prepare work; they do not authorize external action. Validate factual claims, preserve customer privacy, verify imported data, and get appropriate approval before publishing, sending, spending, or changing the Brand Profile.