DOCUMENTATION

Documentation

Thoughtful marketing starts with good ingredients. Build your brand foundations, choose a recipe, and turn what you know into work worth sharing.

How the system works

Recipes are reusable marketing workflows, packaged as Markdown skills. Each includes the questions to ask, the work to do, the deliverable to produce, and the evidence and safety checks to make along the way. Bring customer interviews, positioning, examples, and constraints to give each recipe something specific to work with.

Choose your kitchen

• Use a recipe in your own AI app. Copy or download a skill from the Library. Its Guided run asks for missing context; no Cookbook account or connection is required.
• Work inside Cookbook. Save and review your brand foundations, then use paid hosted workflows to create briefs, copy, campaigns, and readouts.
• Connect your AI app. Give Codex, Claude Code, or a compatible client access to recipes and approved context. Proposed foundation changes come back to Cookbook for review; saving other deliverables requires paid hosting. See Connect your AI app.

Run modes

Every skill chooses the lightest appropriate mode. Setup asks business questions when foundations are missing. Apply uses approved context without repeating onboarding. Tune proposes revisions when new evidence or feedback arrives. Validate tests an assumption or claim without rewriting the foundation. Your explicit intent comes first, followed by the context supplied.

Foundational skills

Foundational skills turn customer evidence into reusable decisions about your audience, positioning, voice, content, proof, and constraints. They are marked Foundational in the Library. Your Pantry holds six foundation sections: brand, audience, voice, content, proof, and guardrails.

Applied skills

Applied skills use those foundations to create a specific brief, asset, campaign, or readout. Search, social formats, landing pages, campaigns, and repurposing should inherit approved decisions rather than invent a new brand each time.

Use your Cookbook

Start with Create your Cookbook to build and review your foundations. Signed-in work is saved to your Cookbook account with document versions. Drafts stay separate from approved context, and proposed changes become active only when you accept them in Cookbook. See Customize for website-assisted setup and review.

Use a skill

Pick the closest recipe from the Library and supply the evidence you have. Follow its Quick run when the inputs are ready, or its Guided run when you need help filling gaps. Review the output for accuracy, voice, and usefulness before putting it to work. The workflow guide explains where to start.

Source and self-hosting

Explore the recipes, Cookbook agent, and integration code on GitHub. The self-hosting guide covers the application, database, model configuration, and current licensing status.

Review and safety

Skills prepare work; they do not authorize publishing, sending, or spending. Check factual claims, protect customer information, and review imported evidence. Connected agents can save permitted drafts and propose changes, but cannot accept your brand foundations for you. Read the safety guidelines.