Content Format Planner
Choose platform-native formats and create production briefs that apply audience, positioning, voice, pillars, and proof.
RECIPE SPECIFICATION
When to use it
Use this when you need a clear, credible content format playbook without starting from a blank page.
Required inputs
- Content objective
- Source material or evidence
- Channels and available visual assets
- Brand context and constraints
Cookbook foundation
This workflow can be customized with your saved brand context. Recommended fields:
- audience
- positioning
- voice
- pillars
- proof
Expected output
content format playbook
Safety note
Use only approved visuals, quotes, customer details, and claims. Do not invent platform performance benchmarks or imply that a format guarantees reach. Respect platform policies, consent, copyright, privacy, accessibility, and human approval requirements.
Ask for the buyer question, objective, audience stage, platform, available source/proof, desired action, production resources, and constraints when missing. Start with the audience and approved proof, not a trend. Select the format that makes the point clearest, then adapt it deliberately for each channel. Never assume that a format performs well without evidence.
CUSTOMIZE WITH YOUR BRAND
Make it yours.
Add context manually in your Cookbook, or analyze a public website.
Review your Cookbook →FOUNDATION USED BY THIS SKILL
audience · missingpositioning · missingvoice · missingpillars · missingproof · missingWebsite evidence and guided refinement now happen in the Cookbook.