Conversion Audit
Diagnose an existing page's message match, value clarity, proof, objections, CTA, and friction without claiming unmeasured conversion problems.
RECIPE SPECIFICATION
When to use it
Use this when an existing page needs diagnosis and prioritized changes before or instead of a rewrite.
Choose another recipe when
Use Landing Page Copywriter when the strategy is sufficiently clear and the task is finished page copy.
Example prompts
- Audit this SaaS demo page for message match, proof, objections, CTA, and friction.
- Review this service-business landing page and prioritize changes without pretending we have conversion data.
Required inputs
- Page or page copy
- Page purpose and desired action
- Traffic context and audience
- Available evidence and constraints
Cookbook foundation
This workflow can be customized with your saved brand context. Recommended fields:
- audience
- positioning
- proof
Expected output
prioritized conversion audit with observations, proposed changes, and optional experiments
Safety note
Never claim measured conversion loss, user confusion, statistical significance, projected uplift, or accessibility compliance from page inspection alone. Do not publish, edit the live page, or start an experiment without explicit authorization.
Recommended next skills
NEXT STEPSLanding Page Copywriter
Apply approved positioning, audience, voice, and proof to a focused landing page that earns a clear next action.
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