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Conversion Audit

Diagnose an existing page's message match, value clarity, proof, objections, CTA, and friction without claiming unmeasured conversion problems.

RECIPE SPECIFICATION

When to use it

Use this when an existing page needs diagnosis and prioritized changes before or instead of a rewrite.

Choose another recipe when

Use Landing Page Copywriter when the strategy is sufficiently clear and the task is finished page copy.

Example prompts

  • Audit this SaaS demo page for message match, proof, objections, CTA, and friction.
  • Review this service-business landing page and prioritize changes without pretending we have conversion data.

Required inputs

  • Page or page copy
  • Page purpose and desired action
  • Traffic context and audience
  • Available evidence and constraints

Cookbook foundation

This workflow can be customized with your saved brand context. Recommended fields:

  • audience
  • positioning
  • proof

Expected output

prioritized conversion audit with observations, proposed changes, and optional experiments

Safety note

Never claim measured conversion loss, user confusion, statistical significance, projected uplift, or accessibility compliance from page inspection alone. Do not publish, edit the live page, or start an experiment without explicit authorization.