Competitive Intelligence Brief
Build an evidence-led view of competitors and market moves.
RECIPE SPECIFICATION
When to use it
Use this when you need a clear, credible competitive intelligence brief without starting from a blank page.
Required inputs
- Competitor list
- Market
- Research notes
Expected output
competitive intelligence brief
Safety note
Cite sources and distinguish evidence from inference. Verify current facts before external use.
Use supplied sources first. For each material finding record the claim, source, date, and confidence. Compare positioning, proof, audience, and go-to-market choices without copying messaging or disparaging competitors.
CUSTOMIZE WITH YOUR BRAND
Make it yours.
Add context manually in your Cookbook, or analyze a public website.
Review your Cookbook →Website evidence and guided refinement now happen in the Cookbook.