← All skills

Competitive Intelligence Brief

Build an evidence-led view of competitors and market moves.

RECIPE SPECIFICATION

When to use it

Use this when a product, positioning, sales, or market decision needs current competitor evidence.

Choose another recipe when

Use Brand Positioning Workshop when competitor evidence is already available and the decision is your own position.

Example prompts

  • Compare these four SaaS competitors on audience, promise, proof, pricing model, and switching friction.
  • Build a concise market-move brief from these supplied sources and distinguish observations from inference.

Required inputs

  • Competitor list
  • Market
  • Research notes

Expected output

competitive intelligence brief

Safety note

Cite sources and distinguish evidence from inference. Verify current facts before external use.

NEXT STEPS
Strategy · High

Brand Positioning Workshop

Develop a differentiated, evidence-backed positioning hypothesis for a defined audience and buying situation.

Strategy · High

GTM Strategy

Choose a target market, route to market, and sales motion for a launch, market entry, or growth decision; use Campaign Launch Kit for detailed campaign execution.

Strategy · High

Sales Enablement

Create buyer-specific sales narratives, discovery questions, qualification, objection handling, proof assets, and marketing-to-sales handoffs; draft only the assets requested.